Focused on hyper-local hashtags and geo-targeted ads to build a loyal local customer base. Added a recurring “Customer of the Week” shoutout series and loyalty reward promos that boosted repeat purchases and word-of-mouth.


We implemented limited-time festive campaigns with customized cakes and offers for Diwali, Christmas, and Valentine’s — which drove urgency and spiked order volumes. Paired this with aesthetic creatives and short reels showing the baking process to spark cravings and engagement.
Managed daily posting schedules, DMs, and engagement across Instagram & Facebook. Maintained a visually appealing feed aligned with the brand's theme.
Created a mix of product showcase, behind-the-scenes baking, customer testimonials, festive special posts, and baker tips.
Launched local ad campaigns around special occasions (birthdays, Valentine’s, Rakhi, etc.) targeting users within delivery radius.
Built a sweet, premium, and handcrafted brand vibe through a warm color palette, tempting visuals, and a conversational tone.
Focused on hyper-local hashtags and geo-targeted ads to build a loyal local customer base. Added a recurring “Customer of the Week” shoutout series and loyalty reward promos that boosted repeat purchases and word-of-mouth.