Started with a complete audit of the website focusing on performance issues, page speed, mobile responsiveness, and sitemap/robots.txt errors. Resolved broken links, structured internal linking, and optimized URL formats for better crawlability.
Tools Used: Google Search Console, Screaming Frog, GTMetrix, SEMrush
Researched and targeted high-intent cruise travel keywords to attract qualified traffic.
Updated meta tags and content structure to improve search rankings and user experience.
Fixed crawlability issues and optimized website performance for faster loading and mobile responsiveness.
Suggested content topics aligned with user intent and SEO goals to support long-term traffic growth.
Identified high-potential, low-competition keywords in the luxury cruise domain such as "Mediterranean cruise packages from India" and "luxury river cruises Europe." Optimized core service pages around these keywords, and planned blog content to target long-tail queries and attract top-of-funnel traffic.
Result: Improved visibility for multiple targeted keywords and a rise in organic traffic within the first 6 weeks.
