We adopted a “Value First” content approach — posting daily life tips, relatable advice, and feel-good content. The strategy was to blend practicality with positivity, which resonated well with a female-dominated audience aged 20–35. This approach significantly increased saves and shares, growing the page organically.
Handled daily posting, audience engagement, and DM responses across Instagram and Facebook. Maintained consistency to build familiarity and community.
Created valuable and relatable content on everyday tips, productivity, motivation, and self-growth — using carousels, reels, and infographics.
Ran promotional campaigns to boost engagement, followers, and reel views, targeting interest-based and lookalike audiences.
Developed a friendly and informative brand tone that feels like a “go-to friend” for everyday useful tips, helping grow a loyal and organic follower base.
We ran regular micro-budget ad campaigns on high-performing reels and carousel posts to maximize reach. These included CTAs like “Follow for Daily Tips” or “Tag a Friend Who Needs This.” As a result, we witnessed a consistent rise in reel views and weekly follower count — all under a highly optimized budget.
