We built campaigns around Indian festivals and wedding seasons — introducing limited collections, countdowns, and festive styling tips. This created urgency and boosted engagement organically, while aligning brand content with what the audience was actively searching for.
Handled end-to-end posting, scheduling, and engagement on Instagram. Maintained brand aesthetics with festive, vibrant themes aligning with Indian ethnic fashion.
Curated creative photoshoot content, reels of product styling, BTS, and festival-specific content. Maintained a visual theme that reflects luxury and tradition.
Executed Instagram ad campaigns for product launches and festive sales, focusing on geo-targeting around Bangalore and fashion-interested audiences.
Created a luxurious and ethnic brand identity with consistency in tonality, fonts, and visual presentation — making the brand stand out in the regional market.
Focused on dynamic fashion reels and customer video testimonials to build credibility and emotional connection. Mixed trending audio with traditional styling visuals to ride algorithm boosts — helping the page get discovered by a wider audience in the ethnic wear space.
